This article will teach you the theories that support the serial position effect, and ways you can manipulate it in your design work so you can further improve user experience. Many of the most successful designs out there, produced by highly successful companies like Apple, Electronic Arts, and Nike, reflect an understanding of the serial position effect and how it influences their designs. Learn about the limits of your user’s short-term memory by understanding how the works and how you can manipulate it in the context of user experience design. Aim: To prove that there are two distinct storage mechanisms (short and long term memory) that produce the serial position curve in free recall Primacy effect: the tendency for the first items presented. ![]() ![]() Storage Mechanisms in Recall - Glanzer and Cunitz 1966 Recency effect Sampling Method: syllable nouns.
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